Yelp | Menu Vision
“Point your camera at the menu to see dish photos”
What is the problem?
Customer Problem
I need to decide what to eat, I can’t decide by just looking at dish descriptions on the menu”
Customer Insight
Dining is a social activity, many participants described that they are more likely to ask a server or someone at the table to help them decide what to get
Business Problem or Unmet Need
We are looking for ways to drive frequency of use on Yelp app.
Goal: Main Metric / KPI ( Adoption)
North star: increase frequency of app use
# users on biz page you used the feature
% of users who got the notification and opened the app
Main UI/UX
Entry points
We planned multiple entry points to allow the user to activate the main feature.
Business page | Educational entry point
Business page | Stationary entry point
Scanning
Upon entering the camera view, the scanning feature will be instantly activated in order to detect the business’s popular dishes. We also planned for an educational bottom sheet that will be triggered only on a few initial sessions to guide the user on what to do.
Camera view | Educational bottom sheet
Camera view | Scanning in progress
Dishes recognition
When our system recognizes a popular and/or regular dish we will be displaying relevant informations on a bottom placed carousel.
Camera view | Dishes carousel | Popular dish
Popular dish | Details page
Camera view | Dishes carousel | Regular dish
Regular dish | Photo grid page
Carousel UX
Due to some technical limitations, we planned to show only 20 cards and allow to navigate between batches.
Dish carousel | End of batch
Dish carousel | Start of next batches
PR Assets
Full UI/UX prototype
Summary This prototype is a ready-to-use creative asset designed for PR releases and advertising to support the rollout of Menu Vision.
It highlights the feature’s core benefits, demonstrates real-world use cases, and provides visual guidance for media and marketing channels.
Device mockups
Set of device mockups that clearly present the Menu Vision feature.
PR Releases | Articles
“Introducing the next evolution of Yelp Assistant, Menu Vision, […]”
“… get information from an AI-powered Yelp Assistant.”
“Yelp’s AI can now scan restaurant menus to show you […] dishes”